Digital Marketing Services
Do I need to create a Facebook page?
Are you considering if you need to create a Facebook page? Well, Facebook is still where it’s at. 2.23 billion people log in to the platform every month so it’s still important to have a presence here.
Being on Facebook will increase your visibility as people will be able to search for you. It’s also a great place to network and build a community.
So do you need to create a Facebook page for your life as an author or should you just use your profile? This is a common question we're asked by authors.
Firstly, profiles are personal accounts whereas pages are for businesses and brands.
We always recommend that you have a page. It’s a part of your author brand. It looks professional and there are lots of powerful tools associated with a page that you can’t access from your profile.
And do remember Facebook’s Terms of Service state your timeline should only be used for personal purposes. If you violate their terms you risk your account being shut down.
However, that’s not to say you shouldn’t leverage your profile to develop your author platform.
It depends how you feel about your personal and professional life as an author. You may want to keep them separate. Or you may feel that the lines blur and you can’t. What you decide will guide your choices.
So, let’s look at how you can use both as part of your social media marketing strategy:
Using your Profile
Profiles are usually the space you post updates about what you’re doing, photos of your holiday, your family and friends. So, you need to consider what’s right for you. Do you want people you don’t know having a window in to your personal life? And will your friends be interested in hearing all your book news? This is where the Follow function and Lists come in to their own.
Enable Follows on your profile. Your friends automatically follow you but you can also allow people, such as readers, to follow you, which means they can see your public updates, without having to be friends. Each time you create a post you can choose if you want it to be public (which means followers will see it) or just shown to friends. People you don’t accept as friends will automatically become followers.
A profile feels more personal than a page and this appeals to some readers who want to ‘get to know’ the author as opposed to a Facebook page which is more of a one-way street.
If you’re planning to accept other authors or readers as friends but don’t feel comfortable about sharing all your posts with people you don’t know you can set up lists so you can choose which friends see which posts.
If you already have a lot of connections to authors and readers on your profile it makes sense to continue to use this space to network.
Don’t posts on profiles have a greater reach than pages?
The organic reach of page posts has declined. What you need to do is focus on producing posts that we know have the greatest reach. Facebook favours video and conversational posts so have that in mind when you’re creating content. The more people interact with posts the more Facebook will ensure they see further posts from the same source. And every so often share posts from your page to your profile to increase their reach.
Why you should create a Facebook Page
1. You can advertise and boost posts
If you're going to be on Facebook then you need to know that Facebook ads are essential. This doesn’t mean you need to allocate hundreds of pounds a month but you need some budget to at least boost a couple of posts per month. This will make up for the drop in organic reach.
The brilliant thing about Facebook Ads is that you can really target who your posts reach down to their interests, location.
2. You can gain access to analytics
Facebook’s Insights lets you know which posts are doing well, how many likes, comments and shares they had and how many people they reached, which you can use to decide the kinds of posts you’ll create in the future. You’ll know what your audience wants to see. You can’t get insights from your profile.
3. Connect with readers who don’t want you to know their personal details
When you connect to someone’s profile they can see your information but you can also see theirs. We’ve discussed how you can protect your privacy but some readers will be cautious to connect. They’ll want to follow you and your book news but won’t want to share their personal information with you. By liking your Facebook page they don’t have to.
If you need any advice about getting started with Facebook please contact us and we’ll do our best to help.